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In marketing, value migration is the shifting of value-creating forces. Value migrates from outmoded business models to business designs that are better able to satisfy customers' priorities. Marketing strategy is the art of creating value for the customer. This can only be done by offering a product or service that corresponds to customer needs. In a fast changing business environment, the factors that determine value are constantly changing. Adrian Slywotzky described the concept of value migration in his 1995 book. ==Three types== * Value flows between industries — example: from airlines to entertainment * Value flows between companies — example: from Corel WordPerfect to Microsoft * Value flows between business designs within a company — example: from IBM mainframe computers to IBM PC's with system integration 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Value migration」の詳細全文を読む スポンサード リンク
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